Business- Introduction to Marketing & Strategy

Course Description

• Free
• Beginner (No experience needed)
• 19 Lessons Online
• No Schedules, Self-Paced
• Detailed Videos & Exercises
• Could Receive Credits Toward Your Degree (Learn How)

Why did companies like Blockbuster, Kodak, Circuit City, or many others fail? Could an effective strategy have prevented their demise? What can we learn from these companies?

In this exciting online course, you'll find out!

This course is designed for those interested in Business, Marketing, Entrepreneurship or Communications, whether for their major or anyone interested in improving business acumen. Students learn best practices in business and marketing by analyzing real companies in the market today.

Emphasis is on branding, pricing, communications, market research, strategic management, competitive advantage, market segmentation, the marketing mix, product positioning, and sources of sales growth and value. Students learn ways to determine why some firms perform better than others and applying those lessons to your own work or company.

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Sample Lesson List

• Introduction to Strategy
• Disruptive Innovation
• Analyzing Competitors
• Identifying Your Customer
• The Science of Price
• Social Media Marketing
• The Customer Experience
• …and More! 19 free lessons in total. Get Started →

Professor

Professor Elisabeth O'Quinn, IMBA

Professor O'Quinn has an International MBA from University of North Carolina, with specialization in International Finance & Investments

Learn About Successful Marketing

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Receive Units Towards Your Degree

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A Career in Marketing

Marketing is an exciting aspect of business and growth. You'll be tasked with crafting overall corporate strategy, branding, advertising spending, market research and segmentation, and other tasks to grow the brand and reach customers. Your actions will have a direct affect on the revenue and overall success of the company. The following is sample job data on salary and growth from the Bureau of Labor Statistics for jobs withing marketing managment, along with recommendations based on our research.

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Marketing managers oversee all functions within a company’s marketing department. They may serve as the final decision maker on marketing campaigns, creatives, and initiatives, and they commonly manage individuals in content marketer, SEO, paid advertising, public relations, and user experience design roles.

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Jobs are becoming more and more competitive. Technology is changing our world rapidly, and jobs will be required to keep up with that change. Going back to school for a Bachelors or Masters degree can help improve your chances to get your dream career.

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