Business- Introduction to Marketing & Strategy

Course Description

• Free
• Beginner (No experience needed)
• 19 Lessons Online
• No Schedules, Self-Paced
• Detailed Videos & Exercises
• Could Receive Credits Toward Your Degree (Learn How)

Why did companies like Blockbuster, Kodak, Circuit City, or many others fail? Could an effective strategy have prevented their demise? What can we learn from these companies?

In this exciting online course, you'll find out!

This course is designed for those interested in Business, Marketing, Entrepreneurship or Communications, whether for their major or anyone interested in improving business acumen. Students learn best practices in business and marketing by analyzing real companies in the market today.

Emphasis is on branding, pricing, communications, market research, strategic management, competitive advantage, market segmentation, the marketing mix, product positioning, and sources of sales growth and value. Students learn ways to determine why some firms perform better than others and applying those lessons to your own work or company.

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Sample Lesson List

• Introduction to Strategy
• Disruptive Innovation
• Analyzing Competitors
• Identifying Your Customer
• The Science of Price
• Social Media Marketing
• The Customer Experience
• …and More! 19 free lessons in total. Get Started →

Professor

Professor Elisabeth O'Quinn, IMBA

Professor O'Quinn has an International MBA from University of North Carolina, with specialization in International Finance & Investments

A Career in Marketing

Marketing is an exciting aspect of business and growth. You'll be tasked with crafting overall corporate strategy, branding, advertising spending, market research and segmentation, and other tasks to grow the brand and reach customers. Your actions will have a direct affect on the revenue and overall success of the company. The following is sample job data on salary and growth from the Bureau of Labor Statistics for jobs withing marketing managment, along with recommendations based on our research.

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Marketing managers oversee all functions within a company’s marketing department. They may serve as the final decision maker on marketing campaigns, creatives, and initiatives, and they commonly manage individuals in content marketer, SEO, paid advertising, public relations, and user experience design roles.

Get The Skills and Training You Need

Jobs are becoming more and more competitive. Technology is changing our world rapidly, and jobs will be required to keep up with that change. Going back to school for a Bachelors or Masters degree can help improve your chances to get your dream career.

Frequently Asked Questions

• Is OnlineDegree.com Really Free?

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• Are There Any 3rd-Party Fees?

  It’s completely free to take all of the courses, the textbooks, and generate a transcript. However, when you take a final exam, a 3rd-party online proctoring service, RPNow, needs to monitor you to make sure there’s no cheating. It’s standard practice for all online testing at the college-level. We’ve negotiated the fee on your behalf, and they will only charge you a small fee of $9. OnlineDegree.com though doesnt charge you anything for taking as many courses as you’d like…no fees or tuition, ever, period.

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• Could I Receive Credit Towards a Community College or Associate’s Degree?

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• When I Complete Courses at OnlineDegree.com, Can They Transfer to Any University in the Country?

  No, our courses have earned a recommendation for credit from NCCRS (the National College Credit Recommendation Service) whose recommendations are considered by over 1400 accredited colleges and universities in the United States. You can see the full list of participating colleges from the NCCRS, but includes schools in the California State University system, SUNY, Ohio State, Texas A&M, and many many more…over 1400 in total. We’ve also organized direct relationships with universities around the country like Ashworth College or Southern New Hampshire University that will accept our courses for college credit making your transfer more simple and easy. This provides our students with many options around the country, and we’re working tirelessly to add more universities all the time.

• If I Just Complete One or Two Courses, Could I Still Obtain Credit?

  Yes! Each course has it’s own credit recommendation value. You don’t have to take all of them, just the ones you’d like.

• Does OnlineDegree.com “grant credit”?

  Remember that OnlineDegree.com is not a university and does not and cannot “grant credit” – the option to grant credit always belongs to the college or university and will further depend on whether a course fits into your degree program. Our goal at OnlineDegree.com is to help you receive credit at a university by taking our free college-level courses. We want to save students time and money to get their degree. To do that, we work with a number of participating accredited universities who’ve agreed to recognize our courses directly, and our courses have also earned a recommendation for credit from the National College Credit Recommendation Service (NCCRS) who’s recommendations are considered by over 1400 universities and colleges nationwide in their network.

• Are There Prerequisities or Things I Need To Learn Before Enrolling?

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• How Long Does it Take to Enroll?

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