How to Become a

Display Banner Ads Salesperson

The complete career guide to be a Display Banner Ads Salesperson: salary, job growth, employers, best schools, and education you may need to get started.
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Why We Love It

  • $61,690
    Potential Avg. Salary
  • -2.7%
    Job Growth Rate
  • Deal Making
    Career Attribute
  • Good Commission Income
    Career Attribute

Display banner ads salespersons sell advertising on websites, social media, and other digital media sources. They create pitches for new advertising prospects, prepare proposals that include a variety of display ads sizes, inform clients of the costs of selected ad campaigns, and prepare client contracts.

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What is a Display Banner Ads Salesperson?

The following job responsibilities are common for individuals in display banner ads salesperson roles:

  • Find new clients using a variety of sources
  • Prepare pitches for new clients to inform of the benefits of display banner advertising, and to educate on the types of advertising available
  • Work with clients to choose ad sizes, types of advertising models (pay-per-click or cost per thousand), and location of ads for campaigns
  • Create case studies for existing or former clients that can be used to encourage new client conversions
  • Prepare contracts for advertising space sold to clients

A Day in the Life

Display banner ads salespersons sell advertising space on websites, social media networks, and other digital properties. Display banner ads are the types of image, GIF, or video advertisements commonly viewed on websites, search engine result pages, and in social media newsfeeds. Display banner ads salespersons may work for a single website, for a specific advertising provider (example: Google or Facebook), or for an advertising network that supplies ads on a variety of digital sites and channels.

Display banner ads salespersons discover prospective advertisers through a variety of sources: they may utilize data collected from their website, look for companies advertising on competitor sites, or they may conduct cold calling, emailing, or in-person visits to generate interest in their display ads. Once a prospect expresses interest, the display banner ads salesperson puts together a pitch that includes the benefits of their advertising, case studies showing historical successes, and pricing models.

Once a prospect is converted, the display banner ads salesperson creates a contract and delivers it to the client. In some cases, the client provides his/her own graphics for display advertising, and at other times, the client may choose to utilize an ad creation service provided by the advertising agency. In the latter scenario, the salesperson works as a liaison between the client and the team creating the display ads to ensure that all campaigns and ads are satisfactory and effective.

Typical Work Schedule

Most display banner ads salesperson roles are full-time positions, though the job does not guarantee a 9-5 schedule. Some display banner ads salespersons work irregular hours, including evenings and weekends.

Typical Employers

Display banner ads salespersons can work for a variety of companies across multiple industries. They may work for a single publisher or brand, securing advertising clients to run ads on a single website. They may work for major ad providers like Google AdWords or Facebook Audience Network. They may also work for major display advertising providers that supplies ads across a variety of digital channels.

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How To Become a Display Banner Ads Salesperson

Succeeding as a display banner ads salesperson requires business acumen, knowledge of digital media best practices, and a thorough understanding of your audience. In general, display banner ads salespersons are required to have a bachelor’s degree, though the field of study is somewhat flexible. Some display banner ads salespersons study graphic design, some study web design, some major in marketing, and some focus their studies on business administration. The reality is that courses from all of these majors are beneficial for aspiring display banner ads salespersons.

A thorough understanding of digital marketing and advertising best practices is required for success in this field. Display banner advertising is often sold in conjunction with other digital marketing services like SEO and content marketing, so display banner ad salespersons must be equipped to discuss multiple types of digital marketing approaches concurrently. An understanding of psychology and how that applies to marketing is also helpful, as well as math and presentation skills for reporting ad success.

With a bachelor’s degree, aspiring display banner ads salespersons should be able to find entry-level work in their field. Some individuals may be able to move directly into display banner ad sales after college; other may need to start their career in entry-level sales positions in fields other than digital advertising and gain some professional experience before pursuing display banner sales roles.

Display Banner Ads Salesperson Salary Data

We’ve provided you the following to learn more about this career. The salary and growth data on this page comes from recently published Bureau of Labor Statistics data while the recommendations and editorial content are based on our research.

National Anual Salary

Low Range

$32,470

Average

$61,690

High Range

$114,350

National Hourly Wage

Low Range

$16/hr

Average

$30/hr

High Range

$55/hr

How do Display Banner Ads Salesperson salaries stack up to other jobs across the country? Based on the latest jobs data nationwide, Display Banner Ads Salesperson's can make an average annual salary of $61,690, or $30 per hour. On the lower end, they can make $32,470 or $16 per hour, perhaps when just starting out or based on the state you live in.

Salary Rankings And Facts

  • #255 Nationally for All Careers

  • Above Average Salary Nationally

Programs and Degrees

Here are the most common degrees for becoming a Display Banner Ads Salesperson. a is usually recommended and specifically a degree or coursework that prepares you for the particular field, see below.

Highest Education Among Display Banner Ads Salespersons

  • 0.7%   Doctorate
  • 7.3%   Masters
  • 49%   Bachelors
  • 7.7%   Associates
  • 22.4%   College
  • 11.4%   High School
  • 1.4%   Less than High School

Job Growth Projections and Forecast

2014 Total Jobs

167,900

2024 Est. Jobs

163,400

Job Growth Rate

-2.7%

Est. New Jobs

-4,500

How does Display Banner Ads Salesperson job growth stack up to other jobs across the country? By 2024, there will be a change of -4,500 jobs for a total of 163,400 people employed in the career nationwide. This is a -2.7% change in growth over the next ten years, giving the career a growth rate nationwide of Above Average.

Growth Rankings And Facts

  • #663 Nationally for All Careers

  • Above Avg. Growth Nationally

What Companies Employ The Most Display Banner Ads Salespersons

Industry Current Jobs New Jobs Needed % Increase
Advertising, public relations, and related services 60,800 2,100 2%
Newspaper publishers 22,700 -6,400 -6%
Radio broadcasting 16,400 -3,100 -3%

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