Careers in Advertising & Marketing

The U.S. advertising and marketing industry is one of the biggest in the world, and revenue in this area is set to increase over the next five years. If you are searching for a career that is constantly evolving, working in this field might be a great choice. Some of the factors that contribute to revenues in advertising and marketing include an influx of spending for digital advertising on social networks like Facebook or Twitter, along with more traditional offline channels like print, television, and radio. Recently, mobile advertising is experiencing a sudden rise in popularity since 2017, accounting for an estimated $100 billion in sales. There are many exciting careers in this industry, especially if you enjoy the prospect of shaping a generic product or service and connecting it to a brand name. For instance, if you work with market research, you would help companies or individuals understand who their target audience is. As a brand manager, you could be brainstorming ways to generate interest in the brand by highlighting its uniqueness. You may also work in public relations and interact with various customers to improve their experience of a product or service.

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